Applied Strategic Planning: An Introduction
by Timothy M. Nolan, Leonard D. Goodstein, Jeanette Goodstein
Applied Strategic Planning: An Introduction offers a clear starting point for understanding strategic planning in organizational settings. It introduces the subject in an accessible way for readers who want to explore how organizations establish direction, consider priorities, and translate planning concepts into practical action.
About This Book
Applied Strategic Planning: An Introduction presents a general introduction to strategic planning and its practical application.
The book is suited to readers seeking foundational knowledge of how organizations approach direction, priorities, and long-term planning.
Its focus on applied planning makes it relevant for students, professionals, and others interested in organizational strategy.
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