Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
Arts Marketing Insights explores the principles and challenges of building and retaining performing arts audiences. Joanne Scheff Bernstein presents a focused examination of arts marketing dynamics for readers interested in audience development, engagement, and the business of sustaining connections between performing arts organizations and their audiences.
About This Book
Arts Marketing Insights examines the dynamics of building and retaining audiences for performing arts organizations.
Joanne Scheff Bernstein focuses on arts marketing as a way to understand audience development and engagement.
The book is relevant to readers seeking a focused resource on marketing within the performing arts.
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