Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty (J-B Lencioni Series)
A business fable that shows how shedding fear, embracing vulnerability, and focusing on client needs builds lasting loyalty and trust.
About This Book
Getting Naked explores the fears that prevent professionals from building deep client trust.
The narrative follows a consultant learning to prioritize honesty and vulnerability over self-protection.
Readers discover practical insights on overcoming fear of losing business, being embarrassed, or feeling inferior.
The book emphasizes that genuine service leads to stronger, more loyal client relationships.
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