Thinking About Answers: The Application of Cognitive Processes to Survey Methodology (Research Methods for the Social Sciences)
by Seymour Sudman, Norbert Schwarz, Norman Bradburn
Thinking About Answers explores the relationship between cognitive processes and survey responses. Focusing on the ways people understand questions and formulate answers, Seymour Sudman, Norbert Schwarz, and Norman Bradburn present a cognitive perspective on survey methodology for readers interested in social science research methods.
About This Book
Thinking About Answers examines the application of cognitive processes to survey methodology.
Written by Seymour Sudman, Norbert Schwarz, and Norman Bradburn, the book addresses how people think about and formulate answers in survey settings.
It places survey questions and responses within a broader cognitive perspective relevant to social science research.
The volume is part of the Research Methods for the Social Sciences series.
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