Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
by Howard Schultz, Dori Jones Yang
Howard Schultz shares the story of Starbucks’s growth from 11 Seattle stores to more than 1,000 worldwide. Across 24 chapters, he discusses coffee, marketing, employee ownership, management, and the values that guided the company’s expansion, offering a business perspective for entrepreneurs, professionals, and curious Starbucks readers.
About This Book
Howard Schultz recounts Starbucks’s development from a small Seattle-based company into a rapidly expanding international business.
The book explores the company’s focus on high-quality coffee, innovative marketing, and a distinctive customer experience.
It also examines employee-ownership programs and the principles Schultz describes as central to responsible growth.
Presented in 24 chapters, the account offers insights for entrepreneurs, managers, marketers, and readers interested in Starbucks’s business story.
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