You Are Here: Why We Can Find Our Way to the Moon, but Get Lost in the Mall
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You Are Here: Why We Can Find Our Way to the Moon, but Get Lost in the Mall

by Colin Ellard

Science Psychology Popular Science
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Why can we chart a course to the moon but lose our way in a mall? Colin Ellard's 'You Are Here' investigates the psychology of navigation, revealing how our brains handle vast distances versus everyday spaces. Through engaging insights, it uncovers the mysteries of spatial awareness and why we sometimes get disoriented in the most mundane environments.

About This Book

In 'You Are Here,' Colin Ellard examines the human ability to orient ourselves in complex environments, from lunar missions to urban settings.

The book highlights contrasts in navigation skills, questioning why we excel in some contexts but falter in others.

Drawing on psychological insights, it explores the cognitive processes behind getting lost in familiar places like shopping malls.

Ellard provides a thoughtful look at spatial cognition and its implications for daily life.

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I will be using this book for: