Dictionary of Marketing Terms
by Jane Imber, Betsy-Ann Toffler
A reliable reference offering clear definitions of essential marketing terms for students and business professionals.
About This Book
Dictionary of Marketing Terms serves as a practical reference for understanding key marketing vocabulary and principles.
Compiled by experienced authors, it supports both academic study and professional application in the field of marketing.
The entries provide clear explanations suitable for a wide range of users seeking foundational marketing knowledge.
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