Principles and Practice of Sport Management
by Lisa Pike Masteralexis, Carol A. Barr, Mary Hums
An essential resource exploring the business principles, organizational structures, and management practices that drive the sport industry.
About This Book
Principles and Practice of Sport Management provides an overview of the sport industry and its management practices.
The text covers foundational business concepts applied within sport organizations and events.
Readers gain insight into the structure and operations of professional, collegiate, and recreational sport entities.
The book emphasizes practical applications and current issues relevant to sport management professionals.
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