Doing Focus Groups (Qualitative Research Kit)
Doing Focus Groups provides an accessible introduction to focus groups as a qualitative research method. Part of the Qualitative Research Kit, this guide is intended for readers who want practical support in understanding, planning, and using focus groups in research.
About This Book
Doing Focus Groups introduces the focus group method within qualitative research.
It offers guidance for researchers who want to understand how focus groups can be planned and used in a research project.
The book is part of the Qualitative Research Kit and is written by Rosaline S. Barbour.
Suitable for readers seeking an accessible reference on focus group research.
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