Controversies in Contemporary Advertising
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Controversies in Contemporary Advertising

by Kim B. (Bartel) Sheehan

Communication business ethics Advertising
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A comprehensive look at ethical, regulatory, and social debates in modern advertising, ideal for students and professionals seeking to understand industry controversies.

ISBN-13 9780761926351 ASIN 0761926356 Views 42 Publisher SAGE Publications, Inc Year 2003 Format Paperback Product Group Book Pages 344 Created April 27, 2026 Updated August 16, 2026
About This Book

Controversies in Contemporary Advertising examines major debates surrounding advertising ethics, regulation, and social impact.

The book addresses how advertising influences consumer behavior and public discourse in today's media landscape.

Readers gain insight into the challenges advertisers face when balancing commercial goals with societal expectations.

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