New Service Development: Creating Memorable Experiences
by James A. Fitzsimmons, Mona J. Fitzsimmons
Explores how organizations can design, develop, and deliver new services that create memorable customer experiences and lasting competitive value.
About This Book
This book examines the principles and processes involved in developing new services that create lasting customer impressions.
It covers strategic planning, design thinking, and operational considerations essential for service innovation.
Readers will learn how to align service offerings with customer expectations and market demands.
The text emphasizes the importance of experience design in building competitive advantage.
Case studies and frameworks support the application of concepts in real-world service environments.
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