Doing Business in Emerging Markets: Entry and Negotiation Strategies
by Pervez N. Ghauri, S. Tamer Cavusgil, Milind R. Agarwal
Doing Business in Emerging Markets: Entry and Negotiation Strategies explores two central concerns for international business: how organizations enter emerging markets and how they negotiate within them. Written by Pervez N. Ghauri, S. Tamer Cavusgil, and Milind R. Agarwal, the book offers focused coverage of these related topics.
About This Book
Doing Business in Emerging Markets: Entry and Negotiation Strategies focuses on the business challenges associated with entering emerging markets.
The book addresses entry strategies and negotiation, providing a framework for considering these connected aspects of international business.
Written by Pervez N. Ghauri, S. Tamer Cavusgil, and Milind R. Agarwal, it is intended for readers seeking insight into business activity in emerging markets.
This used edition is offered in good condition.
Reviews
No reviews yet. Be the first to review this book!