Identity Designed: The Process: Research, Strategy, Design, Implementation
by David Airey
A step-by-step overview of brand identity creation, covering research, strategy, design, and final rollout for clear, consistent results.
About This Book
Identity Designed: The Process explores the essential stages involved in creating effective brand identities.
The book outlines methods for conducting research and developing strategy before moving into design and implementation.
Readers gain insight into structured workflows used by professionals to deliver cohesive visual branding.
Emphasis is placed on thoughtful planning and execution to achieve consistent brand communication.
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