Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things
by Bernard Marr
Data Strategy examines the growing importance of big data, analytics, and the Internet of Things in modern business. Bernard Marr offers a broad, practical perspective on how organizations can think strategically about data, understand emerging technologies, and pursue opportunities in an increasingly connected and information-rich world.
About This Book
Data Strategy explores how organizations can approach a business environment shaped by big data, analytics, and the Internet of Things.
Bernard Marr presents the subject from a strategic business perspective, focusing on the relationship between data and commercial value.
The book is intended for readers seeking a clearer understanding of how emerging data technologies can influence decision-making and organizational priorities.
It offers a broad introduction to data strategy for professionals and business leaders navigating a rapidly changing digital landscape.
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