Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization
Field Visual Merchandising Strategy explores the development of a national in-store approach using a merchandising service organization. Paul J. Russell’s book is suited to professionals and students interested in visual merchandising, retail operations, marketing strategy, and the coordination of merchandising activity across multiple locations.
About This Book
Field Visual Merchandising Strategy focuses on developing a national in-store strategy.
The book examines visual merchandising in the context of a merchandising service organization.
It is intended for readers seeking business-oriented guidance on coordinating in-store merchandising activity across a broader retail operation.
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