Setting the Agenda: Mass Media and Public Opinion
Maxwell McCombs explores how mass media influence public opinion by directing attention toward particular issues. Setting the Agenda provides a focused look at the connection between news coverage, public discussion, and the topics audiences come to regard as important.
About This Book
Setting the Agenda examines the relationship between mass media and public opinion.
Maxwell McCombs considers how media attention can influence which issues receive public notice.
The book offers a focused introduction to agenda-setting and the role of news in shaping public discussion.
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