Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
by Jason Zweig
Jason Zweig explains how neuroeconomics reveals the mental patterns behind financial decisions and helps readers make smarter choices with their money.
About This Book
This book examines the intersection of neuroscience and economics to explain why people make certain financial choices.
It highlights common mental biases that can affect investment decisions and personal finance strategies.
Readers learn practical ways to recognize and manage emotional responses when handling money.
The content draws on recent research to show how understanding brain function can support better financial outcomes.
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