Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
by Jason Zweig
Your Money and Your Brain explores how the brain shapes financial choices. Jason Zweig connects neuroeconomics with money management and investing, giving readers a science-based framework for thinking about wealth, decision-making, and the mental forces that influence financial behavior.
About This Book
Your Money and Your Brain examines the relationship between brain science and financial decision-making.
Jason Zweig presents neuroeconomics as a way to understand how people think about money and wealth.
The book connects insights about the brain with the choices involved in managing finances and investing.
It offers a science-focused perspective for readers interested in making more informed decisions about money.
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