One Billion Customers: Lessons from the Front Lines of Doing Business in China
One Billion Customers presents lessons from the front lines of doing business in China. James McGregor offers a practical perspective on the opportunities and challenges of engaging with one of the world’s largest markets, making this a useful introduction for readers interested in international business and global commerce.
About This Book
One Billion Customers examines the experience of doing business in China.
Drawing on a front-line perspective, the book focuses on lessons learned in the Chinese business environment.
It offers a broad look at the opportunities and challenges involved in engaging with China’s vast market.
The book is intended for readers interested in international business, global markets, and commercial activity in China.
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