Strategic Sport Communication
by Paul M. Pedersen, Pamela C. Laucella, Kimberly S. Miloch
Strategic Sport Communication by Paul M. Pedersen, Pamela C. Laucella, and Kimberly S. Miloch delves into the principles of effective communication in sports. Published in 2007, it covers strategies for media relations, marketing, and public engagement in the athletic domain, providing valuable guidance for industry practitioners and students alike.
About This Book
Strategic Sport Communication, authored by Paul M. Pedersen, Pamela C. Laucella, and Kimberly S. Miloch, offers a comprehensive look at communication practices within the sports industry.
Published on April 23, 2007, the book addresses key aspects of how information is shared and managed in sports settings.
It serves as an essential resource for understanding the role of strategic messaging in enhancing sports organizations' outreach and engagement.
The text emphasizes practical approaches to communication challenges faced by sports professionals today.
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