Sport Promotion and Sales Management, Second Edition
by Richard L. Irwin, William Sutton, Larry Mccarthy
Sport Promotion and Sales Management, Second Edition offers a focused examination of promotion and sales management in the sport field. Written by Richard L. Irwin, William Sutton, and Larry Mccarthy, it provides a business-oriented resource for readers studying sport marketing and management.
About This Book
Sport Promotion and Sales Management, Second Edition focuses on promotion and sales management within the sport field.
The book addresses business and marketing concepts related to sport promotion and sales.
It is authored by Richard L. Irwin, William Sutton, and Larry Mccarthy.
This second edition was published in 2008.
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