Sport Promotion and Sales Management, Second Edition
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Sport Promotion and Sales Management, Second Edition

by Richard L. Irwin, William Sutton, Larry Mccarthy

Business Sports
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Sport Promotion and Sales Management, Second Edition offers a focused examination of promotion and sales management in the sport field. Written by Richard L. Irwin, William Sutton, and Larry Mccarthy, it provides a business-oriented resource for readers studying sport marketing and management.

About This Book

Sport Promotion and Sales Management, Second Edition focuses on promotion and sales management within the sport field.

The book addresses business and marketing concepts related to sport promotion and sales.

It is authored by Richard L. Irwin, William Sutton, and Larry Mccarthy.

This second edition was published in 2008.

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I will be using this book for:
3 total votes