Contemporary Sport Management - 3rd Edition
by Lucie Thibault, Janet Parks, Jerome Quarterman
An essential resource presenting key principles of sport management, organizational practices, and industry ethics for students and professionals.
About This Book
Contemporary Sport Management introduces core concepts essential to understanding the sport industry.
The text covers organizational structures, marketing strategies, and ethical considerations in sport contexts.
Readers gain insight into the evolving landscape of sport management through established frameworks and examples.
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