The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Scott Galloway explores the hidden patterns behind Amazon, Apple, Facebook, and Google. Focusing on their influence, strategies, and defining qualities, The Four presents a business-oriented examination of four companies that have become central to modern technology, commerce, communication, and everyday life.
About This Book
Scott Galloway examines four of the world’s most prominent technology companies: Amazon, Apple, Facebook, and Google.
The book explores the shared qualities and underlying strategies that have shaped these companies’ remarkable influence.
It offers a business-focused look at the forces behind four defining names in modern technology and commerce.
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