The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Scott Galloway offers an analysis of Amazon, Apple, Facebook, and Google, examining the qualities, strategies, and influence that have made them defining companies of the modern economy. The book provides a broad look at technology, business, and the changing relationship between powerful corporations and everyday life.
About This Book
Scott Galloway examines four of the world’s most influential technology companies: Amazon, Apple, Facebook, and Google.
The book explores the shared qualities and distinguishing strategies behind these powerful businesses.
It considers how their growth has affected commerce, communication, culture, and everyday life.
Written for readers interested in business and technology, this analysis looks at the forces shaping the modern economy.
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