Marketing, an Introduction for Students in Ireland
by Donal Rogan
Marketing, an Introduction for Students in Ireland by Donal Rogan offers a comprehensive yet straightforward entry into marketing fundamentals. Tailored for Irish students, it explores essential concepts and their practical implications in the local business landscape, fostering a solid understanding for academic and professional growth.
About This Book
This book provides a foundational overview of marketing principles designed specifically for students in Ireland. It introduces key topics in a clear and accessible manner, making complex ideas approachable for beginners.
Authored by Donal Rogan, the text emphasizes real-world relevance to the Irish market, helping readers understand how marketing strategies apply locally. It serves as an ideal starting point for those new to the subject.
With a focus on student needs, the book balances theory and practice, encouraging critical thinking about marketing's role in business and society.
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