How To Write A Single-Minded Proposition: Five insights on advertising's most difficult sentence. Plus two new approaches.
by Howard Ibach
How To Write A Single-Minded Proposition examines the challenge of creating advertising’s most difficult sentence. Howard Ibach shares five insights on the subject, followed by two new approaches, giving readers a focused guide to the thinking and writing involved in developing a clear, single-minded proposition.
About This Book
How To Write A Single-Minded Proposition explores one of advertising’s most difficult sentences: the single-minded proposition.
Howard Ibach presents five insights focused on understanding and developing this concise advertising statement.
The book also introduces two new approaches, offering additional ways to consider the proposition-writing process.
Written for readers interested in advertising strategy and persuasive communication, this guide concentrates on clarity, focus, and disciplined wording.
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