The End of Fashion: The Mass Marketing Of The Clothing Business
by Teri Agins
A detailed look at how mass marketing revolutionized the clothing business and diminished the dominance of high fashion.
About This Book
The End of Fashion examines the shift from exclusive designer labels to mass-market clothing production.
It traces how retail strategies and consumer demand reshaped the apparel business.
The book highlights the decline of traditional fashion houses in favor of accessible, widely distributed brands.
Readers gain insight into the economic and cultural forces driving these industry changes.
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