Born to Buy: The Commercialized Child and the New Consumer Culture
Juliet B. Schor examines the commercialization of childhood and the emergence of a consumer culture centered on children’s buying habits. This accessible work considers how commerce influences the experience of growing up and invites readers to reflect on the changing relationship between childhood, consumption, and society.
About This Book
Born to Buy explores the relationship between children and consumer culture.
Juliet B. Schor focuses on the commercialization of childhood and the growing role of buying in children’s lives.
The book considers how commercial culture shapes the experience of growing up.
It offers a broad examination of children as participants in a changing consumer society.
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