Twenty-First-Century Jet: The Making and Marketing of the Boeing 777
by Karl Sabbagh
In 'Twenty-First-Century Jet,' Karl Sabbagh chronicles the making and marketing of the Boeing 777. The book details the engineering processes and business decisions that brought this innovative aircraft to life, showcasing the blend of technology and strategy in modern aviation.
About This Book
The book examines the development of the Boeing 777, focusing on the collaborative efforts in its creation. It highlights the engineering challenges and innovations that defined this aircraft.
Author Karl Sabbagh provides insights into the marketing strategies employed to position the 777 in the competitive aviation market. The narrative covers the interplay between technology and commerce in aircraft production.
Through detailed accounts, the book illustrates how the Boeing 777 became a symbol of twenty-first-century aviation advancements. It offers a comprehensive look at the making of a major commercial jetliner.
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