Karma Cola: Marketing the Mystic East (Vintage International)
by Gita Mehta
Gita Mehta investigates the marketing of Eastern spirituality to Western audiences and the cultural consequences that followed.
About This Book
Karma Cola examines the encounter between Eastern mysticism and Western consumerism.
The book explores how spiritual traditions were transformed into marketable experiences.
It offers a critical perspective on cultural exchange and the commodification of belief.
Reviews
No reviews yet. Be the first to review this book!