Land of Desire: Merchants, Power, and the Rise of a New American Culture
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Land of Desire: Merchants, Power, and the Rise of a New American Culture

by William R. Leach

Business History
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A historical account of how merchants and commerce helped create modern American consumer culture.

About This Book

Land of Desire examines the emergence of a consumer-driven society in the United States.

The book focuses on the merchants and business leaders who influenced cultural change.

It traces the development of new commercial practices and their impact on everyday life.

The narrative highlights the transformation of American values during this period.

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I will be using this book for: