The Wide Lens: A New Strategy for Innovation
by Ron Adner
Ron Adner introduces a strategic lens for managing innovation ecosystems, helping leaders align partners and reduce hidden risks beyond the product itself.
About This Book
The Wide Lens presents a strategic framework for understanding how value is created and captured across entire ecosystems rather than isolated products.
It emphasizes the importance of alignment among multiple partners and highlights risks that arise when interdependencies are overlooked.
The book offers practical guidance for leaders seeking to navigate complex innovation landscapes and improve their chances of success.
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