Candidates, Consultants and Campaigns: The Style and Substance of American Electioneering
Frank I. Luntz examines American electioneering through the roles of candidates, consultants, and campaigns. Focusing on both style and substance, this book offers a broad perspective on political campaigning and communication for readers interested in the practices and presentation of American elections.
About This Book
Candidates, Consultants and Campaigns examines American electioneering through the roles named in its title.
The book considers both the style and substance of political campaigns, offering a broad look at how electioneering is conducted.
Written by Frank I. Luntz, this work is suited to readers interested in American politics, campaigning, and political communication.
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