How We Decide
by Jonah Lehrer
Jonah Lehrer investigates the science of decision-making, revealing how emotion and reason work together to shape the choices people make every day.
About This Book
How We Decide examines the mental processes that guide everyday choices.
The book draws on research from neuroscience and psychology to explain decision-making.
Readers learn how both rational thought and emotion influence the decisions people make.
Jonah Lehrer presents findings that help explain common patterns in human behavior.
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