The Leader's Edge: Using Personal Branding to Drive Performance and Profit
Susan Hodgkinson explores how personal branding can strengthen leadership, improve performance, and contribute to profit. This business-focused guide offers a concise introduction to the connection between professional identity and organizational results.
About This Book
The Leader's Edge examines the relationship between personal branding and leadership.
It focuses on using an individual's professional identity to support performance.
The book also connects personal branding with business profitability.
Written by Susan Hodgkinson, it is aimed at readers interested in leadership and business development.
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