Cola Wars
Dennis Barton’s Cola Wars focuses on the competitive world suggested by its title: the rivalry surrounding cola and soft drinks. A fitting choice for readers interested in business competition, brands, marketing, and the forces that shape consumer products.
About This Book
Cola Wars is a book by Dennis Barton.
The title points to competition within the cola and soft-drink marketplace.
Readers interested in business rivalries, branding, and consumer products may find this subject especially relevant.
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