Lay an Egg and Make Chicken Soup: The Holistic Innovation Process from Concept to Market Expansion
by Arie Brish
Arie Brish explores innovation as a holistic process that extends from the first concept through market expansion. Lay an Egg and Make Chicken Soup offers a business-oriented perspective for readers interested in connecting ideas, development, commercialization, and growth.
About This Book
Lay an Egg and Make Chicken Soup presents a holistic view of the innovation process.
The book focuses on the journey from concept development to market expansion.
Arie Brish examines innovation as a connected business process rather than an isolated idea.
It is intended for readers interested in developing concepts and understanding their path toward broader market opportunities.
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