Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them
A guide to forecasting models and techniques for new product and in-market performance in the pharmaceutical industry.
About This Book
This book presents forecasting models used in the pharmaceutical industry for new product launches and ongoing market performance.
It explains how to apply these models to support business decisions and planning.
The content focuses on practical use of forecasting methods within pharmaceutical contexts.
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