Introduction to Global Business: Understanding the International Environment and Global Business Functions
by Julian Gaspar, James Kolari, Leonard Bierman, Richard Hise, Antonio Arreola-Risa, Richard T. Hise, James W. Kolari
Introduction to Global Business offers a broad foundation for understanding international commerce. Covering the global environment and essential business functions, this introductory text is designed to help readers explore how organizations operate across borders and develop a clearer perspective on the interconnected world of business.
About This Book
Introduction to Global Business provides an overview of the international environment in which businesses operate.
The book focuses on global business functions and their relationship to organizations working across national boundaries.
It offers an accessible starting point for studying international business and understanding the broad forces that influence global commerce.
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