Entrepreneurship: Ideas in Action
A practical introduction to entrepreneurship that guides students through idea generation, business planning, and the essentials of launching a venture.
About This Book
Entrepreneurship: Ideas in Action introduces the fundamental concepts of starting and running a business.
The text covers opportunity recognition, business planning, and the steps needed to launch a venture.
Readers explore financial, marketing, and operational considerations essential for new enterprises.
Case studies and activities help students apply entrepreneurial principles in real-world scenarios.
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