Mass Media Research: An Introduction
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Mass Media Research: An Introduction

by Joseph R. Dominick, Roger D. Wimmer

Education Media Studies Research Methods
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Mass Media Research: An Introduction provides a foundation for understanding research in the field of mass media. Written by Joseph R. Dominick and Roger D. Wimmer, this accessible introductory text is suited to students and readers seeking a structured starting point for exploring media research.

ISBN-13 9780534562748 ASIN 0534562744 Views 32 Publisher Wadsworth Pub Co Year 2002 Edition 7 Format Hardcover Product Group Book Pages 512 Created August 16, 2026 Updated November 02, 2026
About This Book

Mass Media Research: An Introduction offers a foundational treatment of research related to mass media.

Written by Joseph R. Dominick and Roger D. Wimmer, the book is designed for readers beginning their study of media research.

Its introductory focus makes it suitable for educational settings and for anyone seeking a structured entry point into the subject.

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I will be using this book for: