Mass Media Research: An Introduction
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Mass Media Research: An Introduction

by Roger D. Wimmer

Education Media Studies Research
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Mass Media Research: An Introduction offers a foundation for understanding research related to mass media. Written for introductory readers, it supports students and others who want to become familiar with the subject, its educational importance, and the broader study of media and communication.

About This Book

Mass Media Research: An Introduction presents a foundational approach to studying mass media through research.

The book is suited to readers seeking an entry point into media research and its role in understanding mass communication.

Its introductory focus makes it relevant for educational settings and for anyone developing familiarity with the subject.

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I will be using this book for: