The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Scott Galloway explores the hidden similarities behind Amazon, Apple, Facebook, and Google. Focusing on business, technology, competition, and innovation, he examines the forces that have shaped four of the most influential companies of the modern era and considers what their success reveals about the future of business.
About This Book
Scott Galloway examines Amazon, Apple, Facebook, and Google through the lens of modern business and technology.
The book focuses on the shared qualities and underlying forces associated with these four highly influential companies.
It offers a broad exploration of corporate strategy, competition, innovation, and the changing relationship between technology and society.
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