We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too
by Tom Rosenstiel, Marion Just, Todd L. Belt, Atiba Pertilla, Walter Dean, Dante Chinni
We Interrupt This Newscast considers how local news organizations can improve their journalism and compete for audience attention. With a focus on both news quality and ratings, the book provides a useful perspective for readers interested in journalism, media strategy, and the changing local news landscape.
About This Book
We Interrupt This Newscast examines the challenges and opportunities facing local news organizations.
The book focuses on improving local news while also addressing the goal of winning ratings.
Tom Rosenstiel, Marion Just, Todd L. Belt, Atiba Pertilla, Walter Dean, and Dante Chinni explore the relationship between news quality, audience interest, and competitive performance.
It offers a focused resource for readers interested in journalism, media strategy, and the future of local broadcasting.
Reviews
No reviews yet. Be the first to review this book!