We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too
by Tom Rosenstiel, Marion Just, Todd L. Belt, Atiba Pertilla, Walter Dean, Dante Chinni
A research-based guide offering practical strategies to enhance local TV news quality while improving ratings and viewer loyalty.
About This Book
This book examines the challenges facing local television newsrooms and offers strategies for improvement.
It explores how news quality and commercial performance can be aligned for mutual benefit.
The authors draw on research and industry experience to present actionable recommendations.
Topics include story selection, presentation style, and audience retention techniques.
The work is intended for journalists, news managers, and media scholars.
Reviews
No reviews yet. Be the first to review this book!