Latinos, Inc.: The Marketing and Making of a People
Latinos, Inc. examines the intersection of marketing, culture, and Latino identity. With its focus on the making of a people, Arlene Dávila’s book offers a concise entry point for readers interested in representation, commerce, and the social dimensions of identity.
About This Book
Latinos, Inc. examines the connection between marketing and the making of a people.
Arlene Dávila’s title places Latino identity, commerce, and representation at the center of its subject.
This book may interest readers exploring how culture and marketing intersect.
It is presented here as a used book in good condition.
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