Latinos, Inc.: The Marketing and Making of a People
A critical look at how Latinos are marketed and constructed as a people through advertising and media in the United States.
About This Book
Latinos, Inc. examines the marketing strategies used to target Latino consumers in the United States.
The book analyzes how advertising and media shape perceptions of Latino identity.
It discusses the economic and cultural implications of these marketing practices.
Readers gain insight into the relationship between commerce and ethnic representation.
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