Advertising the American Dream: Making Way for Modernity, 1920-1940
Roland Marchand analyzes how advertising agencies crafted messages that promoted modernity and reshaped American consumer culture from 1920 to 1940.
About This Book
This book examines the rise of modern advertising in the United States during the interwar period.
It explores how advertisers helped define new consumer values and social aspirations.
The study draws on extensive visual and textual sources from the advertising industry.
It situates advertising within broader economic and cultural transformations of the era.
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