Cross-Cultural Design: Communicating in the Global Marketplace
Cross-Cultural Design: Communicating in the Global Marketplace explores how design functions across cultural boundaries. With an emphasis on communication in an international business environment, it provides a useful introduction to the relationship between cultural understanding, visual expression, and effective marketplace engagement.
About This Book
Cross-Cultural Design: Communicating in the Global Marketplace examines the relationship between design and communication across cultural contexts.
The book focuses on the challenges and opportunities involved in creating messages, visual materials, and experiences for an international marketplace.
It offers a foundation for readers interested in how cultural differences can shape the way design is understood and used.
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