Branding: In Five and a Half Steps
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Branding: In Five and a Half Steps

by Michael Johnson

Business Design
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A practical guide outlining the branding process in five and a half clear steps for professionals and organizations.

ISBN-13 9780500518960 ASIN 0500518963 Views 209 Publisher Thames & Hudson Year 2016 Edition Illustrated Format Hardcover Product Group Book Pages 320 Adult No Created April 07, 2026 Updated August 24, 2026
About This Book

Branding: In Five and a Half Steps presents a structured approach to creating and managing brands.

The book outlines key stages in the branding process for professionals and organizations.

Readers gain an overview of essential branding principles and workflow.

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I will be using this book for:
10 total votes