This is Not Fashion: Streetwear Past, Present and Future
by King Adz, Wilma Stone
An illustrated overview of streetwear’s past, present, and future, covering its roots in punk, hip-hop, skate, and club culture and the brands that shaped it.
About This Book
This is Not Fashion traces the evolution of streetwear from its beginnings to the present day.
The book examines key influences including punk, preppy, hip-hop, and club culture.
Chapters highlight essential pieces and the impact of brands like Stüssy and surf/skate labels.
It also explores how the internet has transformed the streetwear landscape.
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