Creative Advertising, New Edition

by Mario Pricken

Business Advertising

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A practical guide to creative advertising techniques and visual strategies for effective campaigns.

ISBN-13 9780500287330 ASIN 0500287333 Views 231 Publisher Thames & Hudson Year 2008 Edition Second Format Paperback Product Group Book Pages 272 Created March 14, 2026 Updated September 12, 2026

About This Book

This book explores creative approaches in advertising.

It presents techniques and visual strategies for effective campaigns.

Readers gain insight into modern advertising practices.

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