I. E. Persuasion : Reception and Responsibility
Charles U. Larson examines persuasion through two connected concerns: reception and responsibility. This focused work considers how persuasive communication is received and what obligations accompany the creation, interpretation, and use of persuasive messages.
About This Book
I. E. Persuasion: Reception and Responsibility explores the subject of persuasion through its reception and its responsibilities.
Written by Charles U. Larson, the book focuses on the relationship between persuasive communication and the way audiences respond to it.
Its title emphasizes both the effects of persuasion and the obligations associated with creating and interpreting persuasive messages.
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